Avoid These Common Mistakes When Starting as a Reseller
Starting Strong Means Knowing What to Watch Out For
Telecom reselling can be a brilliant route into recurring income, personal branding, and scalable growth, but like any business model, it’s not immune to early missteps.
Whether you’re just starting or exploring the YCG Reseller Programme, here are the most common mistakes new resellers make, and how to avoid them.
Mistake 1: Selling Before You Understand the Product
Jumping straight into sales without a clear understanding of what you’re offering leads to confusion, mismatched expectations, and client churn.
✅ Solution: Take advantage of YCG’s training. Learn the basics of VoIP, Mobile Plans, Broadband, and Billing before pitching.
Mistake 2: Underestimating the Power of Brandin
If you’re just forwarding pricing tables and copying content from your supplier, you’re not building a business, you’re pushing products.
✅ Solution: Use YCG’s white-label tools to build a brand. That includes your own website, your own logo on bills, and tailored service packages that reflect your niche.
Mistake 3: Ignoring the Need for Support
Some resellers think they need to do everything alone, billing, onboarding, support. It becomes overwhelming quickly.
✅ Solution: Let us handle the heavy lifting. YCG offers full provisioning, customer service support, and managed infrastructure, so you can focus on growth.
Want to avoid burnout while growing your business?
Our platform was designed to support you from day one.
📩 Contact s[email protected] to get started.
Mistake 4: Chasing Every Customer Type
Trying to sell everything to everyone usually means selling nothing effectively.
✅ Solution: Focus on one or two verticals, like Golf Clubs, Construction, or Education. YCG provides sector-specific tools and positioning to help you stand out.
Mistake 5: Not Thinking Long-Term
If you treat reselling like a short-term hustle, your clients will treat you like a temporary vendor.
✅ Solution: Build recurring revenue by nurturing relationships. With monthly services like iPECS Cloud VoIP and Advanced Threat Security, your value compounds over time.
Build Smarter, Not Harder
Every new reseller makes mistakes. But the ones who succeed are those who learn, adapt, and lean into the support available to them.
At Your Comms Group, we give you the tools, the training, and the team behind the scenes so you can build your business without the usual guesswork.
Start strong, and scale with confidence.
📩 Reach us today at [email protected] or learn more via our Reseller Programme page
