The AI Camera Takeover
Over the last few years, smartphone makers have shifted their focus from megapixels to artificial intelligence. The Pixel 10, Galaxy Fold 7, and iPhone 17 all boast AI-powered cameras, promising sharper images, better low-light shots, and smarter editing.
But the question remains: do users, especially UK businesses, actually need these AI-driven features, or are they just marketing hype?
What AI Cameras Actually Do
AI in cameras isn’t about hardware; it’s about software. Modern smartphones use AI to:
- Auto-adjust settings for lighting, exposure, and focus
- Enhance video calls with auto-framing and background blur
- Identify scenes (e.g., food, documents, portraits) and optimise accordingly
- Remove noise and blur from low-light photography
- Generate edits like background removal, object erasing, or portrait enhancements
These features make photography effortless for the everyday user, but for businesses, there are some practical benefits too.
Why Businesses Might Care
At first glance, AI cameras seem like consumer-focused features. But they’re increasingly useful for:
- Marketing Teams – Quick content creation without pro equipment
- Sales Teams – High-quality video calls with built-in auto-framing
- Field Work – Better document capture for contracts, IDs, and reports
- Hybrid Workforces – Professional-looking virtual meetings without extra gear
Do You Really Need It?
For casual users, AI cameras are nice-to-have. For businesses, however, the productivity gains can be meaningful. If your team relies on smartphones for photos, video, or client interactions, upgrading to AI-powered models might save money compared to investing in external tools.
Still, AI cameras shouldn’t be the sole reason to buy a flagship device. Battery life, device management, and connectivity should weigh more heavily in purchase decisions.
👉 Considering an upgrade for your business phones? Your Comms Group helps UK companies save up to 40% with smarter Mobile Solutions and SIM-Only Deals.
📩 Get started today: [email protected].
For Telecom Resellers
Resellers can turn AI cameras into a value proposition. Instead of pitching them as flashy features, frame them as business productivity tools:
- Better remote working experiences
- Easier marketing content creation
- Higher efficiency for mobile teams
Pairing these devices with Mobile Device Management solutions ensures resellers can position themselves as partners in productivity — not just hardware suppliers.
Final Thoughts
AI cameras are more than a gimmick, but they’re also not essential for everyone. For businesses in sales, marketing, or field services, they can provide clear advantages. For others, they’re simply another incremental upgrade in the smartphone race.
Want to explore which smartphones (AI-powered or not) best fit your business needs?
👉 Speak to Your Comms Group about Business Phone Systems, Broadband Solutions, and VoIP Solutions.
📩 Contact us today at [email protected].
